she/her
Ghazaleh Farrokhi
Intuition is an essential force in the design process, emerging through spaces, abstraction, perception, temporality, and randomness. It is neither fully deliberate nor entirely accidental; rather, it operates in the in-between—the gaps where structured logic fades and instinct takes over. My thesis explores how intuition manifests in graphic design—how it materializes in design and translates into visual language in the way designers navigate composition, spatial relationships, and the balance between form and meaning. It examines how abstract thought informs concrete decisions, how perception shapes graphic interpretation, and how randomness can become a tool for discovery. Unlike purely methodical approaches, intuitive design thrives on ambiguity and latent connections, allowing for fluid ideas to emerge and the process is dynamic.
By investigating how intuition operates within spatial thinking, typographic expression, and graphic systems, this study seeks to understand its role as both an unconscious guide and an active design principle. Through this lens, intuition is not a passive or mystical force—it is an integral part of design practice, shaping creativity through subtle perceptions, ephemeral insights, and the interplay between spontaneity and structure.
Bound Survey, 2024.
Publication, 11 ⅝ × 8 ⁵⁄₁₆ in.
Bound Survey, 2024.
Publication, 11 ⅝ × 8 ⁵⁄₁₆ in.
An Applicable Measurement, 2024.
Poster series, each 17 × 11 in.
A Block of the Aura, 2024.
Poster, 52 × 36 in.
List/Histories, 2023.
Poster, 36 × 24 in.