she/her
Niharika Yellamraju
ALT
Memory no longer belongs solely to humans. It now lives in machines, archives, and algorithms, shaping how we perceive, remember, and experience the world. In an age when forgetting is nearly impossible, yet true recollection remains hard-to-grasp, our engagement with reality is shifting. My methodology challenges this transformation, viewing memory not as a singular truth, but as a fluid, evolving construct shaped by perception, familiarity, technology, and time.
Fascinated by the gaps, distortions, and contradictions in how we remember, my work explores the tension between the individual and the collective. Through printed media, experimental typography, and unconventional formats, I aim to reintroduce tactility and presence—offering a counterbalance to the transient, hyper-digital world we navigate. My work examines how inherited structures, societal frameworks, and digital systems dictate what we remember, what we forget, and ultimately, how reality is shaped.
ALT operates on the premise that time is non-linear, memory is unstable, and reality is in constant flux. Through distortion, fragmentation, and recontextualization, ALT disrupts the static and re-positions design as a dynamic force—one that does not merely document reality but actively constructs it. My work exists in the space between past and future, logic and intuition, permanence and impermanence. It is a reflection on the fleeting nature of now—an invitation to pause, reconsider, and explore how memory, perception, and reality are not just recorded, but designed.
Age of Conversion, 2024.
Inkjet print on paper and vellum, dimensions variable.
Whispers of Nationhood, 2023.
Selected spreads, perfect bound, 9 × 6 in.
The Open Labyrinth, 2024.
Poster, 46 × 33 in.
AI & ME, 2024.
Spiral bound, 11 × 8 ½ in.
When boundaries Blur, 2024.
Poster, 46 × 33 in.